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News Articles

Introduction to News Articles

A news article is essentially another name for a blog, for which there are a variety of reasons that they are useful. A few of these reasons will be outlined below. You can utilize the news module for many things, including but not limited to: new features being added to your site, upcoming sales or specials, news about something relevant in your industry, etc. It is useful to find something to write about at least once a week because Google loves fresh content, and it will help you maintain a high pagerank.

Contents

Usefulness of News Articles

There are numerous reasons why it is important to keep a blog or news section that is regularly updated with fresh content. The benefits of well maintained and current content are not easily quantified, so it is easy to neglect once ideas for new posts don't come so easily. Don't fall into this pattern! Here are a few reasons why it is important:

  • Establish yourself as an expert. There is no better way to show visitors on your site that you have a wealth of knowledge in your specific industry. Creating blog posts with topics relevant to your business is a great way to create repeat visitors as well. You know your business, you know the hot topics and you know what your clients and customers need to know. Why not announce it to the world and use your website as the platform?
  • Search engines love blogs! Search engines (specifically Google) deem blogs important. And if the search engine juggernaut says to jump, your response should be "how high?" Websites that depend on generating sales live and die by the ways in which search engines operate, so if a regularly updated blog is seen as valuable, that alone should be enough to convince you! The reason they look to blogs as an important asset in a website is because they want to see fresh content. A static website that never changes is never going to place high in the results.
  • It's an easy place to include keywords and links. Maintaining a blog means that you have the opportunity to write about anything you want. Strategically choosing topics that are sure to include keywords and interlinks that will be valuable to your SEO efforts can easily generate more traffic to your site.

Steps

To add/edit a News Article:

  1. Go to the back end of your WSM
  2. Hover over Modules
  3. Click News from the menu that drops down
  4. If you are editing an existing article, find the proper title and click the Edit icon (pencil and paper)
  5. If you are creating a new article, click Add Article in the upper right hand corner
  6. Once you are in the news article edit page, refer to the table below for a better understanding of what each field entails
Information
Article Name This is the title of your article that is displayed as the link on the news page. It is also used as your heading for the article and in the URL. This is a very important aspect of creating successful content that engages the reader because essentially it will be what tells them whether or not they want to read it. Since it becomes part of the URL, it is also wise to include the main keyword you would like the article to rank for. Google loves clear and informative URLs for SEO purposes.
Topic
This drop down list will contain a complete list of all Topics you have created. Do nothing with this field if you do not plan to use Topics or have not yet created one.
Link Title This will be displayed if a link to this article is hovered over. This defaults to Article Name if not filled in. It can be a good idea to create a short and informative link title if the article title is particularly long and won't display well when the link is hovered over.
URL Text used in the generation of the URL for this page. This should NOT include the .html or the leading /n-123- components of the URL, as those are automatically added. This defaults to Article Name if not filled in. Creating a valuable URL in terms of keywords and SEO value is a great way to get your news article to rank well in search engines.
Meta Title The title that is displayed in the top of the web browser as well as in Google search results, should be 6-12 word or up to 80 characters and defaults to the Article Name if not filled in. The meta title is the most important aspect of on page optimization for SEO, so it is recommended that you take the time to come up with one that contains keywords you would like to rank for, and are also relevant to the article itself.
Meta Description Meta description is used for the page summary in Google search results, defaults to the first 250 characters of the 'Body' field if empty. This field will help users decide if your page is the one they want to click on from the list of search results, so take the time to put one together. It is recommended to keep it to 200 characters or less so it will fit in the Google search results. Give a concise but detailed description of what the user will get upon landing on the page.
Meta Keywords Meta keywords is a comma separated list of words and phrases to describe this page, defaults to the 'Tags' field content if left empty. Keywords are useful for search engine spiders when they crawl your site to index it in results. While they don't hold any tangible SEO value, they will help your site in being indexed properly. It is recommended to use anywhere from 10-15 keywords or phrases, with the most relevant ones towards the beginning.
Tags Comma-separated list of keywords
*Body Article content. 
WSM™ offers two views for creating the body of your article. 1) Text box as it appears by
default. You can begin typing in the box provided with or without using HTML Code. If you do not 
provide any formatting with HTML your copy will be listed as one long paragraph. 2) Toggle 
Editor, click this button to access an easy to use editor. Your display will change and you will 
have access to several tools for building the content on this site page. These tools include, but 
are not limited to, adding images, creating links, pasting content from Word, spell check, font 
display, and several more. It is almost like working in Word! Use these tools to build a userfriendly page. Have Fun! 
*Hidden Whether the article should be hidden. If it is hidden, no one will be able to view it live on the web, but the content will be saved so you can unhide it at another time. This is useful if you write a news article about an upcoming product line launch, and want to save it until the launch date.
Added Time when the article was posted. This is the date and time when the article will be posted. If you do not specify, WSM™ will use the current date and time when you click the Add Article button.
Presentation
Template Template to display page in. 
Customer Required Whether a customer must be logged in to view the page.
Customer Group Group that the customer must be logged into.